LG Electronics Corporation has invested in TV data and measurement company Alphonso Inc. that will bring the two companies' technologies and innovations to LG's smart TV lineup. LG's US$80 million investment will make LG the largest investor with a controlling stake of more than 50 percent in Alphonso.

LG plans to utilize Alphonso's software and services, including its data analytics, media planning and activation, and video artificial intelligence (AI) capabilities, with its broad range of home entertainment products. Alphonso's combined offerings will enrich consumer services including content recommendations and LG's own streaming service, LG Channels, to create a robust owned and operated first-screen, cross-device advertising platform with integrated analytics platform for LG TVs and the smart TV marketplace.

Alphonso will continue to operate as an independent business under its current brand and leadership based in Silicon Valley in California, United States.