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Renesas Electronics, Magna Collaborate on ADAS

Renesas Electronics Corporation and automotive supplier Magna International Inc. have partnered to accelerate the mass adoption of advanced driving-assistance systems (ADAS) with a new cost-efficient 3D surround view system designed for entry- and mid-range vehicles. The 3D surround view system adopts Renesas' high-performance, low-power system-on-chip (SoC) optimized for smart camera and surround view systems.

By enabling 3D surround view safety capabilities, the new system helps automakers to deliver safer and more advanced vehicles to a larger number of car consumers, contributing to a safer vehicle society.

Magna's 3D surround view system is a vehicle camera system that provides a 360-degree panoramic view to assist drivers when parking or performing low speed operations. Drivers can adjust the view of their surroundings with a simple-to-use interface, while object detection alerts drivers about obstacles in their path. The system provides drivers a realistic 360-degree view of their environment, a significant upgrade to the bird's-eye view offered by existing parking assist systems.

The innovative, ready-to-use system minimizes integration time and development costs, making the system an easy, cost-efficient option for automakers. Several automakers have already expressed strong interest in the technology, including a European automaker, which will be the first to integrate the 3D surround view system into a future vehicle.

"Automated driving systems require scalability to address the wide range of requirements of car consumers," said Shinichi Yoshioka, Senior Vice President and Deputy General Manager, Automotive Solution Business Unit, Renesas Electronics Corporation. " Kelei Shen, President at Magna said, "The collaboration with Renesas is a great example of how companies can jointly develop and deliver a greater number of optimized, cost-effective semi-autonomous features to a variety of different vehicle segments."